End-to-end conversion
7.1%
Largest drop-off
58.8%
at Signed up
Retained users
3,410
Conversion funnel
Session to 30-day retention
- Sessions48,210100.0%
- Product viewed27,64057.3%
−42.7% vs. previous
- Signed up11,38023.6%
−58.8% vs. previous
- Activated6,12012.7%
−46.2% vs. previous
- Retained 30d3,4107.1%
−44.3% vs. previous
Step volume
- Sessions48,210
- Product viewed27,640
- Signed up11,380
- Activated6,120
- Retained 30d3,410
Cohort retention
Share of each weekly cohort still active
| Cohort | Users | D0 | D7 | D14 | D21 | D28 | D35 |
|---|---|---|---|---|---|---|---|
| Week 1 | 2,321 | 100% | 68% | 47% | 43% | 29% | 23% |
| Week 2 | 2,355 | 100% | 74% | 52% | 42% | 23% | |
| Week 3 | 2,388 | 100% | 73% | 57% | 41% | ||
| Week 4 | 2,421 | 100% | 71% | 51% | |||
| Week 5 | 2,455 | 100% | 68% | ||||
| Week 6 | 2,488 | 100% |